31 Days to Success Day 25: Sell Information
Information products are nothing new. They have been making people rich for many years. In the past most people sold them through mail order and infomercials. While these options are still used, the Internet has made information product creation and sales easier and more affordable than ever.
Information products include books, reports, training, home study courses, audio, video, ebooks, and any other format that delivers informational materials. They also cover a host of topics from making money, losing weight, investing, dog training, motivation, and more.
Many people don’t believe they have enough knowledge or expertise to create and sell an information product. Its too bad, because I believe nearly everyone has knowledge or experience in something that someone else will pay to know about. Here are things I’ve paid to learn about: how to organize my home and life, how to scrapbooks, how to write, how to invest in real estate, how to develop spirituality, how to teach my kids about money, how to garden, how to be creative, how to decorate my home, how to learn a foreign language, etc.
Using your inventory of skills, experiences and interests, make list of topics that you know a lot about. You don’t have to know everything; just more than someone who doesn’t have the same skills and experience. Develop ideas on how you can create an information product to share what you know. Can you write a manual? How about an informational report? Can you record you and other experts sharing your knowledge? etc.
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